MARKETING STRATEGY

HEART AND SOUL.

At Undeniable, rock solid marketing strategy is the heart and soul of everything we do.

There is no way to game the system — your brand strategy and digital content plan must be both captivating and capable of doing the heavy lifting. You could spend thousands of dollars creating Internet landfill that doesn’t achieve any of your objectives. That’s not what we want. We want to help you succeed beyond your wildest expectations.

ANNUAL MARKETING STRATEGY

This comprehensive package is all about taking the 10,000-foot view of your business and your goals and then turning that into actionable plans. We’ll sit down for an intensive brainstorming session to discuss your existing resources, your plans for growth, your promotional priorities, and your vision for the perfect brand. Then we’ll create a rock-solid strategy to guide you through the digital landscape for the next 12 months — we’ll help you find the right mix of brand enhancement, inbound marketing, email outreach and search engine optimization to get you where you want to go. We’ll also set benchmarks so that we can measure progress against your goals throughout the course of the year and fine-tune the plan as needed.

Your overall marketing strategy will include:

  • Competitive Analysis
  • Promotional Priorities Calendar
  • Ideal Customer Personas
  • Social Media Strategy
  • Email Newsletter Strategy
  • Conversion Funnel Strategy
  • Content Marketing Strategy
  • Paid Media Strategy
  • Earned Media Strategy
  • Public Relations Strategy
  • Retention Strategy

Because we’re committed to helping you achieve your goals, you will continue to meet with your dedicated marketing strategist and content strategist once a month throughout the year.

STRATEGY MINI-SESSION

Feeling lost in terms of where your business is headed? Our two-hour strategy mini-session is an affordable option designed to get you focused and give you a solid game plan for the next three months. We’ll help you talk through goals, roadblocks and solid steps you can take to get your marketing on track. We can work for two hours, or your consultation can be split into two one-hour sessions.

If you decide you’d like to move ahead with a full annual strategy package, you can apply the cost of your mini-session to the annual package price.

IDEAL CUSTOMER PERSONAS

Who is going to benefit most from your product? Nailing this question is critical to effective marketing, and we’ve found, over the past few years, that most business owners are inclined to answer, “Everyone.” But most of the time, you have a more specific target audience than that, and being able to answer the question precisely means your marketing can be laser-focused — which ultimately saves you time and money.

This package includes a one-hour strategy session, a one-hour review session, in-depth research, and the development of up to five detailed client personas. We offer this as a standalone service because often, even established companies haven’t tackled this question. If you’re one of them, don’t put it off — get in touch today!

Full disclosure: Nobody enjoys this exercise. Even we dread doing our own client personas. But it’s so unbelievably critical to a strong strategic plan that we’re literally astounded every time we go through the exercise. And a huge number of businesses skip this step. So think about how far ahead of your competitors you’ll be if you tackle it. We’ll do our best to make it fun, we promise.

%
of U.S. consumers expect the customer experience to be consistent across channels and devices used to interact with brands
%
of consumers expect brands to know when the right moments are to communicate
%
of Americans expect brands to know them and help them discover new products or services that fit their needs
%
of consumers feel like most brand communication is irrelevant
%
of consumers purchase from a competitor following a poor customer experience

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